While working at DS+P, my partner Megan Kras and I got the chance to brainstorm ways to promote the Ontario Honda Dealer Association's annual Christmas drive. The goal was to get people to come to the dealerships, bring new toys to donate, and also get a chance to win a brand new 2016 Civic. One of our concepts involved the notion that the toys can't make it to the dealerships on their own. It's a hard journey for a toy. They need your help. :) View it on Ads of the World or Strategy Magazine.
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