This is an advertisement for sunglasses that I created for an assignment. Here is an explanation of the entire ad: I chose to photograph sunglasses for this assignment, although when I went to buy a pair, I couldn't decide between two colours - so I bought both. When figuring out how I'm going to place the glasses together to be photographed, I noticed that they form the shape of an eye when they overlap. I made the glasses look like this using one piece of tape. Because the glasses formed the shape of an eye, I decided to use the shape to make a company logo. After I created the logo, I realized it looked like two letter C's wrapping around a circle. I used that to create the company name, C & C, Cain & Clarence Eyewear. I wanted to add a question or statement to my ad, so I came up with "What do you see?" in regards to the illusion of shape in my ad, as well as how sunglasses change the way you view things. I changed the word "see" to "C" so that it compliments the use of the company name. I also changed the layout of the question to appear like an eye exam, although reversed so that the letter C is the biggest. I hope you like it. |
